Posted by: nancykenny | March 3, 2010

How to Get Started with Social Media Marketing

I just got back from the Social Media Breakfast – Ottawa. I like these events because they give me an opportunity to network with other like-minded individuals and even meet up (or tweet up) with some Twitter followers.

The event also includes a presentation from various people/groups involved in social media. Today’s presentation was from folks with the United Way – Ottawa and how they have been using new media to get more people engaged in what they do.

It was a good presentation, but I was glad that someone spoke up at the end to point out that you still need a strategy and time commitment when it comes to using social media – setting up a Twitter account or a Facebook page simply isn’t enough.

So, keeping the focus on artists and arts organizations, how do you develop that strategy? Well, if you’ve got the money, hire me and I will help you out. However, if you don’t have the resources to hire me, let me suggest two excellent tools to get you started.

First up, there is a most excellent book called Getting Started with Social Networking for Artists and Arts Organizations by Rebecca Coleman. This book has everything you could possible need to get going in an easy to read format. It even includes fill-in-the-blank social media marketing plan worksheets. This book is an absolute must have for anyone who needs to advertise their art or their arts organization. It’s only $20 and you can download the e-book immediately. You can even pay an extra $10 (TEN!) and get a consultation with Ms. Coleman thrown in for good measure. What more could you want?

I know! More information about Twitter!

Well, you’re in luck! Meet Dave Charest. Dave came up with an awesome (and FREE!) Beginner’s Guide to Twitter. I’ve already downloaded and devoured part 1 and can’t wait to see what he comes up next.

Check them both out and if you have any suggestions of other guides or books people should get their hands on, feel free to post them in the comments section.



  1. Hi Nancy,

    Thanks for mentioning the Twitter Guide. And I working on something pretty exciting for the follow-up. So stay tuned. =)

    You also bring up a good point that just setting up the accounts is not enough. You really do need to find ways to work social media into your routine.

    And even then it’s more than just broadcasting, which is what a lot of organizations end up using it for.

    I hope you’ll have a guide of your own for us sometime.

    P.S. I love the chainsaw pic! =)

  2. Nancy

    Thanks for this tip as well. I just downloaded it and will try to make sense of it.


  3. […] have been really keen on my recent posts, especially the one on The Value of Me. Rebecca Coleman (her again?) sent me a really great post she wrote a few years ago on putting value on your work (originally […]

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